Barack Obama is a political phenomenon. His campaign for the presidency of the United States was also a marketing phenomenon. No campaign before Obama's used traditional and online marketing in such an integrated, sophisticated fashion. The Obama campaign broke the mold, and in so doing, helped a relative newcomer to national politics win the presidency.

Many books will be written about Barack Obama, his historic presidency, and his campaign to win the White House. The purpose of this new eBook, however, is to intentionally narrow the focus and concentrate on "OBAMA ONLINE," the Obama campaign's use of emarketing. The campaign's use of digital media was so exceptional that it brought political marketing to an entirely new level: "eBranding."

In this eBook, you'll learn about the Obama brand and the campaign's use of websites, email and viral marketing, social networking, online advertising, video games, and mobile marketing. For more information, see the Detailed Contents to the right.

About the Author

The eBook's author, Barry Silverstein, based his observations on over thirty years of experience in branding and Internet marketing. Silverstein is the co-author of the McGraw-Hill book The Breakaway Brand, and the author of Business-to-Business Internet Marketing (Maximum Press). He is a contributing writer to Brandchannel.com, the leading online branding forum.

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